September 14, 2020

OptinMonster Review - The Best Opt-in Plugin

Since 2013, OptinMonster has been an email opt-in plugin that has attracted users from diverse business environments ranging from WooCommerce business owners to website designers. Hence, an OptinMonster review will show the different elements that have made the email opt-in plugin software to grow in popularity as a superior lead generation and conversion tool.

In a day and age where email list signups and marketing campaigns are imperative for business growth, OptinMonster emerges as a perfect tool for online businesses. In this OptinMonster review, you will get to learn more about the software tool in order to choose whether you can use it to increase your email list and boost your sales or not.

OptinMonster Features

The availability of multiple features is one of the factors that differentiate this tool from others. In this OptinMonster review, you will know the unique features that are worthy of a mention. Here are some of the features that users should know about:

OptinMonster Features

Drag and Drop Builder

With this feature, it’s possible to build eye-catching opt-in forms with much ease

Targeted Campaigns

OptinMonster allows you to create targeted campaigns that attract more conversions based on the following factors: the page or segment of your website, traffic source, the devices that your audience uses, and geographical location.

Campaign Triggers

Campaign triggers ensure that you show the right campaign to the right audience at the right time. Some of the campaigns trigger that OptinMonster has to include exit-intent and scroll trigger.

Seamless Integrations

Through this feature, it’s possible for users to integrate OptinMonster with their preferred email marketing services.


This feature allows you to receive statistics on how your campaigns are doing so that you can choose the one that works best for you.

OptinMonster Pricing

The basic level costs $9 per month. It contains the basic tools. The basic level gives you a single site license. The second pricing plan is the Plus Plan which costs $19 per month and it contains all the features in the Basic Plan. Also, it contains advanced features like exit-intent technology and an inactivity sensor.

The Pro Plan costs $29 per month and it contains all the features in the other pricing plans plus gives you access to use OptinMonster on 3 sites. Lastly, there’s the Growth Plan that handles 5 sites and contains all the features that the Pro Plan has. An added advantage with this plan is that it allows for custom branding and it costs $49 per month. The OptinMonster review should help you choose the pricing plan that suits your needs.

OptinMonster Pricing

OptinMonster Integrations

OptinMonster works quite well with other email service providers. This kind of integrations helps to make its lead generation and conversion capacity more effective. Some of these email newsletter service providers that can integrate with OptinMonster include MailChimp, AWeber, Infusionsoft, MailerLite, and ConvertKit.

It’s not complicated for you to have OptinMonster integrations. For example, if you would like to integrate OptinMonster with MailerLite, you just need to go through the following three steps and you’ll be good to go:

1. Login to your Optin Monster account and navigate to the INTEGRATIONS option

2. From the list, find MailerLite and click on ADD NEW ACCOUNT

3. The last step is to enter your MailerLite API KEY

OptinMonster A/B Testing

With A/B testing, you’ll be able to avoid any guesswork and, instead, boost conversions in a significant way. If you’ve noticed that you’ve been struggling to get the most feasible way of split testing your marketing programs, you can opt for OptinMonster. Through this OptinMonster review, it’s certain that WooCommerce business owners and website developers are able to figure out what works best for their customers.

Essentially, the A/B testing feature by OptinMonster allows you to know where the highest conversions are. With the help of conversion analytics, users are in a position to receive A/B testing statistics showing the pages that are doing well. If you’re a website developer, OptinMonster’s A/B testing allows you to build landing pages with high conversion rates and create a way for building lists in a more effective way.

Moreover, WooCommerce business owners benefit from A/B testing by evaluating different marketing scenarios so as to find the one that works best. Of course, the one with the highest conversion percentage is the one that e-commerce retailers should settle for. As an e-commerce retailer, split testing by OptinMonster helps you to achieve the following:

  • Increase your sales margins
  • Attract more subscribers
  • Receiving responses from customers

How To Use OptinMonster

The information contained in this OptinMonster review shows how you can use OptinMonster to build your business as a web developer and an e-commerce business owner.


OptinMonster For Web Designers

Expanding an Email List

OptinMonster has a behavior technology that enables users to attract the right audiences at the right time. Web designers use it to make sure that when visitors navigate through a site, they are able to subscribe to an email list with ease. Therefore, the use of OptinMonster comes in handy as a viable way of increasing the size of an email list with the intention of having more conversions.

Boost Page Views

The more views that a website gets on its different pages, the more traffic it attracts. As you well know, if a website attracts more quality traffic, this increases the chances of improved sales margins.

OptinMonster allows designers to create an avenue through which the engaged visitors on a site are redirected to popular pages. The eventual effect of this is an increase in the number of conversions.

Increasing the Number of Regular Visitors

Did you know that most first-time visitors never return to a site? In fact, research shows that more than 70% of those visit a site for the first time never come back. The disadvantage with this is that you’re losing a lot of money that you spend on marketing campaigns. However, OptinMonster makes it easier for you to retain visitors to your site and make them regular visitors.

Through this innovative software, web designers are able to create targeted campaigns or pop-up forms that attract first-time visitors. This works by catching their attention at the most strategic time before they leave a site. As a result, it’s possible to bring in a substantial number of visitors and make them regulars.

OptinMonster For WooCommerce Business Owners

Reducing Cart Abandonment

If you’re a WooCommerce business owner, there are various ways you can use OptinMonster to build your business to another level, and one of them is reducing cart abandonment. It’s quite evident that one of the biggest challenges that e-commerce retailers face today is cart abandonment.

The good news with the use of OptinMonster is that it motivates visitors to take action before leaving a site.

The exit-technology in the software displays a targeted campaign to shoppers who are about to abandon and motivates them to convert. Here are some of the strategies that OptinMonster can help you use to reduce cart abandonment:

  • Offering a discount to encourage a purchase
  • An invitation to chat with a customer service agent
  • An invitation to join an email list

Broadening Your Email List

A large email list goes a long way for an e-commerce business owner. It’s through such that one is able to convert those in the list to become regular customers. OptinMonster plays a major role in the creation of targeted campaigns that are able to not only capture, but also convert subscribers to loyal customers.

Onsite Retargeting

As opposed to the conventional way of retargeting whereby visitors are targeted after they leave a website, onsite retargeting allows you to target your visitors before they leave your site. WooCommerce business owners use OptinMonster to target their potential customers using customized popup campaigns before their exit from their websites. The exit popup appears at a strategic time when visitors are about to leave. With such a planned retargeting, you will be able to increase your sales considerably as an online business owner.

OptinMonster Pros and Cons

This OptinMonster review presents a couple of pros and cons that you should know about so as to help you make a wise decision when considering purchasing this software tool.

Pros of OptinMonster

  • It has multiple features ranging from drag and drop builder, targeted campaigns, to integrations.
  • It’s easy to use even if you’re a beginner, you’ll be in a position to build a lead generation campaign that will give you optimal results. Moreover, the built-in templates make it easier for users to start their campaigns. You don’t have to start from scratch.
  • It’s the perfect tool for a wide range of businesses-It’s a lead generation tool that serves diverse businesses ranging from web designers to ecommerce merchants.
  • It has the potential for high performance-Users are guaranteed of high performance without the fear of slowing down their sites.

Cons of OptinMonster

  • High prices for some of the features
  • Most of the pop-ups are quite familiar with users

Conclusion - OptinMonster Review

It’s evidently clear from the OptinMonster review that this is a revolutionary tool with the capacity to help businesses to attract potential customers and convert them to regular customers. With its multiple features, ease of use, and capacity to be used by a wide-ranging scope of businesses on the online landscape, this OptinMonster review proves that you can use it to grow your business to the next level.

Go here to learn more about the best WooCommerce plugins.

One comment on “OptinMonster Review - The Best Opt-in Plugin”

  1. This is a really great article I look forward to reading more in the future. Question we use popup maker on our site would can we connect optin monster to that or would we have to completly switch it out with optin monster?

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